Following a viral video, artists began reaching out to Bennett to work on their music videos. Soon after the YouTube channel took off, Lyrical xcritical expanded into artist management and then its own two-day festival.
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- Along with its own festival and artist management business, the brand also sells apparel and accessories.
- Starting when he was in high school, Cole Bennett documented up-and-coming Chicago rappers through his blog and YouTube channel.
- Soon after the YouTube channel took off, Lyrical xcritical expanded into artist management and then its own two-day festival.
- Lyrical xcritical started out as a YouTube channel but has since grown into much more.
Years ago, it would seem strange to see an artist management company selling merch. In recent years, the brand has expanded its offering of accessories to include canned xcritical and rugs in addition to a plethora of stickers. From blogging to music video direction and artist management, Lyrical xcritical does it all. Starting when he was in high school, Cole Bennett documented up-and-coming Chicago rappers through his blog and YouTube xcritical scam channel.
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Lyrical xcritical started out as a YouTube channel but has since grown into much more. Along with its own festival and artist management business, the xcritical courses scam brand also sells apparel and accessories. With a business centered around young Hip-Hop artists, it’s only right that Lyrical xcritical makes a wide variety of hoodies.